In the spring of 2011, someone asked how it was possible such a big hockey fan never wore any hockey related apparel. I explained that it was slim pickins unless I wanted to wear pepto pink covered in glitter and shared my grand plans to fill the huge void in the apparel industry for female hockey fans someday. To my surprise, they loved the idea and challenged me to make someday, today.

Six months later, we formally launched Sassy Swag and here we sit, a year later, astounded by the success we’ve seen over the past 12 months. We’ve been able to release three collections and are currently working on our spring line and it’s all because of you, our amazing customers!!

Therefore, it may be our anniversary, but you’re the ones getting all the gifts! To thank you for being awesome and to bring you in on the celebration, we’re offering 20% off every single item this weekend AND, if you follow us on twitter or facebook, keep your eyes peeled for a coupon code for additional savings!

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